At 89up, my team and I produced a pan-European influencer event in partnership with the European Climate Foundation, YouTube, and Google, aimed at encouraging creators to integrate climate and sustainability topics into their content. We brought over 30 influencers to YouTube’s London HQ for a full day of training, livestreams, networking, and hands-on experiences. Post-event, we supported competitions to fund original climate content, turning awareness into actionable storytelling, while amplifying sustainability messages across diverse digital audiences.